What are the DIMA awards?
The DIMA awards is an annual award event sponsored by the Digital Imaging Marketing Association (DIMA), a member of PMA (Photo Marketing Association) international.
DIMA digital printer shoot-out criteria
Entries are judged in a controlled lighting environment. The target file contains an X-Rite colour checker with known values, representing natural objects of special interest (skin tone, foliage & blue sky). These colour patches are measured and scored accordingly.
Qualitative criteria is also used in the judging process:
- Neutral grey balance reproduction
- Shadow depth and quality
- Overall tonality and detail
- Highlights and specular highlights
- Skin tones
- Hue shift
- Text / resolution target